GW GOING OUT OF BISS



Annual Reports are out
http://investor.games-workshop.com/wp-content/uploads/2016/01/2015-16-Press-Statement.pdf


So in short. Sales are down. Less people buy products. Despite the products beeing more expensiv they are makeing overall less money. 
But they make more off of each sale due to cutting costs so they are still "growing" in profits.
And thats all that matter right?

So ofc they will keep doing what they do. As they always do.
With price adjustments they are always going to come out ok no matter how bad sales drop. And they produce less to suit the demand and cut the costs.

We just pay more when they make bad products that dont sell. 
Wich is kinda crazy since you usually go down with price if products dont sell.
They had more releases than ever. So why are they not selling more than ever?
And they had the christmas Bundels, Calth and ofc the all so populare AoS.
Its almost as if less people are buying/ playing the games?
Or all people are on smaller budgets?


You tell me.
I know how prices will develop going forward and i just spend as much as i feel like. And thats not a lot anymore.  The higher prices get, the more money i can save for other things.


BTW Stock is also down again
http://www.bloomberg.com/quote/GAW:LN
So stockholders must not be pleased?

How do you think things will develop?
Are prices going to keep going up?
Is GW going out of biss again? Or ever?
Will they applie the AoS succes model to 40k?